1. Missed the live Ask the Expert event?
    Catch up on the conversation about fertilization strategies for success with the experts at Koch Turf & Ornamental in the Fertilizer Application forum.

    Dismiss Notice

Targeting a Specific Area

Discussion in 'Digital Marketing' started by WPLC, Jul 24, 2014.

  1. WPLC

    WPLC LawnSite Member
    from USA
    Messages: 196

    I haven't been paying attention to the SEO of my site recently because I have been pretty busy, but my rankings have been starting to fall a little, so I'm going to get back on it. I work out of Grand Rapids, MI, but only mow on the NE side because I am trying to keep really tight routes. Should I continue to target the whole city of Grand Rapids as a whole, and ignore the calls that are not from my area, or is there a way to target my specific area?
  2. TTS

    TTS LawnSite Senior Member
    Messages: 615

    I have my ideas but I'm real far from an SEO expert so I'm just subscribing to see what the mad scientists say
    Posted via Mobile Device
  3. Ben Bowen

    Ben Bowen LawnSite Bronze Member
    from PNW
    Messages: 1,178

    Most searchers just use "city, keyword"- so targeting the entire city is wise. So use the the city name, suburbs you work in, neighborhoods you serve. All of that is great for local SEO.

    However, search visibility and conversion are two different things. You can still spell out your service area so that fewer people outside of it call you.

    Don't ignore the people from other areas. Is there someone you can refer them to? Maybe someone who could throw some leads your way as well?

    Get as many eyeballs as possible then figure how to take advantage of it. That's what I try to do anyways!
  4. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,867

    Exactly. If you really want to hyper-target, create pages targeting each of those. Also, keep in mind that, unless you turn it off, Google search uses your location to help deliver relevant results. To see what impact this has, just search "lawn care" - with no city/state identifier. Now, search again with the standard city mods. Compare, contrast, and understand them.

    Now, take a minute and digest all the ins and outs of what that means. It's pretty powerful stuff that, quite honestly, 99% of people don't pay attention to. So, if you want to target homes around your house/preferred service area, you should be targeting those very specific areas.

    This is a great way to build local, industry relationships. Now, please don't ask how much you can sell them for. lol

    Headz is just getting downright spooky with his local SEO skillz. There is no such thing as bad, local traffic. You can always do nothing with it or utilize it when you'd like to, such as for expansion. It's much harder to turn it on whenever you'd like, so if it's coming to you, figure something out to do with it.
  5. curtislawncare

    curtislawncare LawnSite Member
    Messages: 109

    Google is pretty good at returning search results for very minute details. I know an LCO just across the interstate from me but still very close. He gets a lot of calls that make sense for his location and I the same. Google uses our physical addresses to separate search engine results that are very precise to the optimal areas that we would service.

    It is very important to list your site and build citations with consistent and accurate name, address, and phone details. The more Google can trust these signals the better it will be able to pinpoint a better fit for the searchers intent.

Share This Page