we have done in house telemarketing and have hired a professional telemarketing company.
Few thoughts:
1) telemarketing can be a real drag. getting hung up on all the time stinks and can get depressing. I find it tough to keep an employee energized and encouraged to keep dialing. Good possibility of loosing a good employee.
2) the do not call list can be a good thing. The folks who sign up are the folks most likely to hang up on a telemarketer. So there may be a few less homes in any particular neighborhood you can legally call, the ones you can call are much more likely to be buyers.
3) when we figured the cost of buying a list, labor cost for in house calling and the cost of running the leads (not to mention working evening hours which nobody likes doing) for us it is more cost effective to hire a company. and with the do not call list, its there responsibility to comply.
we use a company that charges 27.50 per hour. they average 2.5 leads per hour and we will close on 50%. Doing it in house we were paying just about the same 27.50 per hour (two callers) and getting 1.5 leads per hour and we averaged 40% close rate.
I think hiring a company is the way to go. they have employess that get paid insentives for getting leads. doing it in house you have employees who need to get leads tonight and run them tomorrow, much less insentive for them to generate quaility leads.
If you're a one person show...you aint gonna be able to make enough calls to generate leads, plus go out and run the leads...it will burn you out quickly.
one more thing...if you cant run the lead within 2 days of getting it you can pretty much forget about the sale. Idealy you get the lead today and run it tomorrow!
Few thoughts:
1) telemarketing can be a real drag. getting hung up on all the time stinks and can get depressing. I find it tough to keep an employee energized and encouraged to keep dialing. Good possibility of loosing a good employee.
2) the do not call list can be a good thing. The folks who sign up are the folks most likely to hang up on a telemarketer. So there may be a few less homes in any particular neighborhood you can legally call, the ones you can call are much more likely to be buyers.
3) when we figured the cost of buying a list, labor cost for in house calling and the cost of running the leads (not to mention working evening hours which nobody likes doing) for us it is more cost effective to hire a company. and with the do not call list, its there responsibility to comply.
we use a company that charges 27.50 per hour. they average 2.5 leads per hour and we will close on 50%. Doing it in house we were paying just about the same 27.50 per hour (two callers) and getting 1.5 leads per hour and we averaged 40% close rate.
I think hiring a company is the way to go. they have employess that get paid insentives for getting leads. doing it in house you have employees who need to get leads tonight and run them tomorrow, much less insentive for them to generate quaility leads.
If you're a one person show...you aint gonna be able to make enough calls to generate leads, plus go out and run the leads...it will burn you out quickly.
one more thing...if you cant run the lead within 2 days of getting it you can pretty much forget about the sale. Idealy you get the lead today and run it tomorrow!
