Still a couple weeks until I expect a lot of calls. Did start putting piles of business cards at some local restaurants though, and got the first call. Was happy they commented on how nice the business cards were. i went the extra mile on them, since I did them myself, and have them made on 23 mil polyvinyl.
Gotta do soemthing to stand out in the crowd!
My advertising has been working to or past my expectations. I have a high dollar ad in the YP and i have not yet gotten a call from a homowner or commercial property smaller than a $8k a year account. We have had some in at 50k for lawncare and a bid for an airport for lawn and snow its 250 plus acres of lawn. I just got that in yesterday.
Im signing 3-5 new lawns a day have been for the past week and a half did 9 estimates on Sunday today it snowed but I had to do the estimates I had scheduled any way. As for volume its lower then expected so I will be doing another round of direct mail as well as doing the news paper ad again I still need another 125-175 new accounts to fully max out the new crews I'm adding this season.