What's it cost to get a new customer? 1) Cost of advertising piece (printing plus delivery method) 2) Cost of receiving calls and qualifying them 3) Cost to meet with prospective customer 4) cost to produce estimate/bid 5) Cost to follow up if necessary 6) Cost to 'train' new customer and develop relationship 7) Cost to train crews to understand what customer wants What does all this add up to? I suspect if you put a dollar amount on your time, you might find that it costs hundreds of dollars per new customer that comes to you through advertising. What if that customer stays with you for only a 1/2 season or only one season? How long does that customer need to be with you to make the cost worthwhile? Where is the break even point? What does it cost for referral customers? What does it cost to keep an existing customer? Just a few thoughts since we're all throwing around advertising ideas and the related advertising costs. We all advertise to some degree, just be careful that you're not wasting your dollars or fooling yourself that a method you are using or that someone is selling you is working or will work for you. Look at your time and all the costs associated with it.