Some people drive a Jaguar, but, most people in this world drive something along the lines of a Saturn. Perferring the preformance and a grand appearence to a potentially unreliable, yet, economically-softer means of travel, the Jaguar owner, knows all to well, that quailty costs just a little more money. Better analogy.............Stop & Shop is a huge supermarket in my area..........they're everywhere, and do large volume business. Yet, literally hundreds of specialty stores thrive, some within mere blocks of the location. Here in America,... this is the buying public, and like them or not, for the most part, they're all looking for a deal, free advice, something for nothing, etc. For the most part. There is, however, a small, but, growing group of people who "see through the mist" todays landscape-care is presenting itself as. So, who are these people? Although they can be spotted in almost any neighborhood, they usually can be found either at their beautiful homes, in the nice part of town or, possibly, at one of those specialty shops I mentioned earlier. (I doubt they're at Stop & Shop) There is a tremendous amount of work out there, most of which,.............will never get done. There are simply too many weak agronomic "programs" saturating the market. Couple that with the fact everyone represents themselves a "lawn expert" AND the *5 guys told me 5 different things* mentality.......................It's a wonder any of us make it. The simplest definition of marketing, is simply to find a current, unfulfilled, need and design a product, that meets that need. It goes like this: "Hmmmmmm, Ive spent 40 thousand on a landscape that frames my 850 thousand dollar home,...should I find the cheapest means possible to keep it looking good..........OR, relize I've spent alot of money to get it and it's gonna cost some money to maintain it" He needs it...........................and what do you know, I'm offering it. Scrubs (used as a umbrella term), the major lawn operation (yes, the one we all love) and the homeowner themselves (at times) all provide their fair share of humorous stories, but, at no time should they ever be viewed as a threat to anyone possesing strong agronomics a some business ethics. Agronomics and economics, it's been said, do not mix well together. The shortfalls, as I see it anyway, seems to lie in the simple fact, that in order to keep the pricing low, the real loser turns out to be the landscape. Sucessful landscapes are those with proper nutrition, soil chemistry, pest management, and most importantly, monitoring. And not those that are cared for with waton, indifference, poor agronomics, and of course, inexperience. I'm asking this.......................Is anyone else out there finding the mid to upper scale prospects becoming more responsive to full package treatment schedule? As in:...........Areration, soil test, lime (to proper pH) .......Three fertilizers, seperate pre emergent program, Merit treatment, seed to build density, etc ...........All trees, shrubs, flowers, etc are given soil corrections, fertilizer (amazing brew I've designed over the years)and pest treatments (all fairly basic, yet, complete)............. But, most importantly, you have me....checking on things and giving lots of advice. Together, we can agree on the little things, such as, how long to run the sprinklers or how high to set the cutting height. I relize that alot of this business is dictated by ones environment, and what works here might not work elsewhere. 2+2+2+2+2=10...........................but, so does 5+5. What is your ideal landscape program and how do/would you market it?