It is a good open discussion. I disagree with David in that it is dishonest or wrong to re-use the lights on a new customer if you have used lights from a cancelled customer and they are still very much viable lights. We gurantee our service, that includes any and all repairs and replacements. So for me to put "used" lights on a house that are old and unreliable will only hurt me b/c of service calls. If I feel that I will not have any problems then I will "recycle" them. My customers are not paying for new lights, used lights or anything in between. My customers are paying for a look, a service, a worry free holiday display. I also do not charge an "upcharge" in year one. You get my price, it is all inclusive, sign a long term deal (more than 1 year) I will gurantee to not raise your price for the duration of the contract. Matter of fact if you take advantage of early bird discounts and pre-pay options then you will actually pay less in following years. This does not mean I am charging an "upcharge" in year one but I want to get paid quickly and install the lights early in years 2,3,4 etc. so therefore will offer incentives to this effect after year 1. Unless you contact us early enough initially and you could qualify for these discounts in the first year. I like to think that it is really personal preference to rent or own. But I feel that renting is easier, cleaner and more straight forward. I also believe that you can make more money renting over the life of the product even if it looks like year one may be at a lower margin.