I see this term thrown around quite a bit. What do you think its definition is? The only true way that I believe that one company can "lowball" another company is to know their competitors exact price. One such example is when Mr. Smith has an estimate from "company A" and someone from " company X" asks to see the others estimate and says we will beat that price by half. So if someone who Is cheaper is a "lowballer" Then the opposite is true , someone who is higher would be a "rip off" ? So heres an exampe of 3 bids for a residential seasonal mowing 21 cuttings . (size is not important) Steves Lawn Co $ 600 for season Bills lawn Co $ 500 for season Ralphs lawn co $ 900 for season. Ralph would say Steve and Bill are" lowballers" , Bill would say Steve and Ralph are "rip offs" and Steve woild say Ralph is a "rip off" and Bill is a " lowballer. In my eyes, they all are business men that value their services differently. The only true person that can determine if any one of these companies is a lowballer or a rip off would be the customer recieving the services. Who sets the benchmark that determines whether a price is high or low. ?