ok, let's face it, you can't possibly build a big client base, charge top $, and do everything text book. the market, will not allow it. with this, i conclude, that the true green people, probably have the right idea. i'll give you a perfect example: fertilization program- if done properly, it should go like this- an initial meeting with the client, to discuss the history of the site (ex: grub issues, etc). then, you should take a soil test. when the results of the soil test come back, you should once again meet with client, to discuss same, and plan a program. let's look at a typical property the size i treat (roughly 3k). u need to have minimum pricing, so, it will (should be priced ) like this- if the soil tests came back good- the initial meeting, charged at at least $50 an hr. let's say with drive time, it took you .50 hrs. ($25 total) . the soil test, needs to be charged at least $50. the return trip to discus the soil test results, and map out a program another 1/2 hr ($25 total). a standard maint program including a pre-em + fert ($40) a post em + fert ($40) a surface feeding insect treatment ( $40). a fall fert ($40). and finally a lime (to maintain ph, that results showed were ok) another ($40). we are now at $300. AND, we have yet to adress the posiblity of grub issues, spot treatments needed for weeds, and the possibility of having to visit the site unscheduled, if the customer has any concerns or wants u to look at something. if this new property should need any of the "unforseen" situations, the minimum price for this (3,000 sq ft ) property is AT LEAST $450-$500, just to treat the turf areas. if everything works out smoothly, it will be AT LEAST $300. can YOU charge $300 to treat 3,000 of turf with a fert program?