A strange trend has been happening here in Tennessee and I wonder if it is the same all over. I am getting people calling for lawn service and when I go out to give a bid they say they want it so short that the lawn gets burned and turns slightly brown. I am sure they are not wanting to save money because I always discuss the fact that I cut every week. But, evidently there are so many homeowners (neighbors of the potential customers) who don't know what height to cut at and usually cut it too short that the potential customer thinks this is the best height and wants their lawn to look just like their neighbors. I tell them that it is so short that it is brown and they reply that it may be brown but they like to short "crisp" look. This is insane.