I am considering changing my business name and would like your opinions if I have valid concerns. I have been in business for 5 years now and have been using Johnson Lawn & Landscape as my business name from day one. During this time, I have had many people come up and ask me if I am related this guys company or are you the same Johnson from that town, and have even had potential customers call me thinking they were calling the other guy (who is in a different town). I know the name Johnson is VERY common, but I would really like to have some separation from the "Johnson" crowd at this point and have a name that will give my company some individuality. I have a good reputation and don't want to get confused with another (very common) Johnson company that may be in my core area. I looked in the phone book today and found 5 other Johnson this or that companies out there. I was thinking of going with MRJ Landscape Management as my new name. So, my question is, do you think that my concerns are valid for a name change, how does the new name sound and is it to late in the year to make this change for this season. I feel if I am going to make a move it should come soon. Thanks for any advice guys.