I was out mowing yesterday, another LCO that I see a lot was also mowing in the same neighborhood, and we each have 5-6 accounts in this neighborhood. We always wave, smile, and go about our busniess. We never talk. I've lost 4 accounts in this neighborhood to someone charging lower prices. I knew it wasn't this guy, because we both run 48" WB's in this area that stripe quite nicely. We both happen to run on the same day every week in this neighborhood, and while we were mowing and going about our business, an older guy pulls up in a dodge ram with a push mower, trimmer, and a gas can in the back. He has a magnetic sign on the side of his truck, and it says "Most lawns cut $25" and it has his phone number and business license number on it. I knew right away, this guy must be the one. Sure enough he mows one of my old lawns, and mows another lawn that the other LCO used to mow. This dude was moving quick, nothing but him and his homeowners front wheel drive toro. I spoke with the other LCO while we were out there, and we're both dumbfounded. We don't know what to do, this guy is licensed, and legit, but he's pulling in front of lawns that WE MOW and he has the price of $25 slapped to the side of his truck. Our prices range anywhere from $30-$45+ in this area. What the heck? I think i'm in the wrong business. I can't imagine trying to own a house and support a family with this sort of stuff going on. I see on here that this crap is happening to a lot of us. Grrrrrrrrrrrr.