I'm always doing research when I'm not working. I search classifieds and other competition websites. One thing I find often in my researching are the same logos and photos used repetitively among businesses. Customers are smart and also notice this little detail. The customer that notices similarities in ads might just pass your business ads and go onto another with unique advertising or website design. Stand out from your competition by using your own material. If you don't have the talent to design a great logo then spend the little extra for an artists or graphics designer to make a logo for you. Nike paid a student $ 35.00 for theirs and is now a world famous logo. Anyways that's my personal view for those that want to excel.