I know this has been discussed rather heavily but i have been unable to find any strong support for either side of the argument. Attached I have included three views of proposed lettering for a trailer i already own. The signs will cost about $1200 installed. I am interested in knowing how much these signs will increase my business as similar signs have done for yours. I will be supplementing these truck signs with door-to-door fliers twice a year in my target areas. Possibly more often if i have the money/time to advertise more. There are different ways signs as these can help a company. - Direct advertising, someone sees your truck and calls you b/c of sign. - Someone sees a flier you put out last week and recognizes the name. Likes the good image and goes to find the flier and calls you. - Sees the truck and asks your current customer about you. - Sees your truck then when you advertise remembers the name and calls you over competitors b/c of name recognition. I think the fourth of those ways will be the most common but i am interesting in seeing other people's opinions. Please comment on the direct and indirect value of your truck and trailer lettering as pertains to your ability to grow and maintain your business. Thank you very much for your assistance and I hope we are all able to gain something from this.