Sorry Creative, I gotta duke it out with you on this one My trucks don't look good for my current customers...they look good for my FUTURE customers. When my guys are driving from lawn to lawn, this is when people see them the most. Not in some cul-de-sac out in the middle of no where. I think a good truck/trailer will go a long way. I'd give it an 8 or 9 on the 1-10 scale. It's the image you are showing potential customers about your business. If you have a beat up old mini van towing a 5x8 trailer with a toro that looks like it won't make it through another lawn, whats a potential new customer going to think? I think it plays a large part in your image, branding, and seriousness of building your business. On the flip side, if you are a solo op and want to stay solo, then I don't think it makes a difference. Your not trying to grow, your just trying to maintain.