I thought of something new to try to get new customers for next season. I am going to provide my regular service for seasonal customers for free as long as they make a donation equal to the amount of a regular service to the Muscular Dystrophy Association during the national Labor Day Telethon on September 4 and 5. This will be for the last week in August 2005. I am then asking my regular customers to tell others about it, and as long as I have the time, and it is within distance for me to do it, I will do others also. This will only be for a typical mow, trim, and blow service, so my cost will not get out of hand. I will then have the donation made "on air" during the local televised broadcast with the individual/corporate name and my business name as donors. The way I see it this will allow me to showcase my services to clients that I want to persue, get contact with those clients through customers that are already happy with my work, should be more cost effective and productive than typical flyer/ad campaigns, and most importantly help out a worthwhile charity. The letters go out today to my regular customers, who knows I may lose my butt on this one, but if I do, at least it will help out others. I probably won't see the results of this until next season, I will let the members at LawnSite know how it goes when I get the results of the effort. Just thought I would pass it along in case others wanted to try something like this either with MDA or another charitable orginization. The reason I chose MDA is that I have past experience with them, and they truly are a good orginazation that helps a lot of people.