two new resturaunts open up in your town. both claim to specialize in the same type of food. this is hypothetical, so, it's whatever your favorite food is. let's say it's italian. ok, both are new resturaunts. we will call them resturaunt #1, and #2. now, you have no friends or relatives that have visited either location, but, you have been hearing alot "through the grape vine" about resturaunt #1. you're at the mall, you hear people talking about how great it is. you read in the paper how the service, portions, atmosphere, and quality of food was great. you heard a "friend of a friend, of a friend " say they were there, at resturaunt #1, and it was great. you have never seen resturaunt #2, but you HAVE DRIVEN by resturaunt #1, and the appearence is stunning. now, you have heard NOTHING about resturaunt #2. it's friday night, your kids are with a sitter, you are going out on a date with your chic, wife, gay lover, whatever. which resturaunt are you more likely to patronize, #1, or #2?