I personally know another LCO in a larger surrounding community that has generated customers by using the Obituaries from the local newspaper. His method? He'll make a list of deceased males and see if he is survived by a wife. Next, he will look in the phone book and get the address to where this man lived. He'll then get a flier to that address ASAP knowing that the widower will probably need a LCO in the near future--if one is not already being used. Fortunately, I have been able to avoid this tactic but his responses have been favorable.