Received a call the other day from a guy looking for a price on lighting. States he was going to install one of the packages from Home Depot, but since I sent him my post card he would like to have me give him a quote. This guy was easy to profile of course! When I told him my systems generally run $1500.00 and up he nearly had a heart attack. I explained to him the difference in quality of his HD package compared to the FX/Cast system, but that didn't seem to matter. Do you guys run into this often? How do you profile someone who calls? This guy lives in a 400-600k home. Is it possible to sell someone like this a $2k system? Sounds like an up hill battle.