Bottom line is people are people no matter how much they have invested in their home. Today for instance I got two seperate calls from "Big shots" who wanted ball park prices over the phone which I don't do. One proceeded to tell me how they want top notch for everything and how big the property was and then told me that they had been online and priced fixtures from Ruud lighting for around $40 apiece. Well if they want top notch and they are shopping Ruud lighting for $40 per fixture then their idea of top notch and mine are two different realities. Just goes to show how little people know about landscape lighting. How badly the industry as a whole has done at educating the consumer. Meanwhile groups like LVLIA are allocating all of their time and resources to protecting the right of the landscaper to install lighting. They could be like other associations who promote and educate the general public and installers and consumers would be better off for it.