We have previously offered this service to our customers just in a simple sum of the services we are able to offer and we would also gain accounts for this from people seeing us treat the lawn but know we mow it etc. and want to know if we are able to offer just the fertilization and weed control as a service. We found a lot of people mow their lawn because they enjoy it, or can't afford $150-$300+ a month, but they attempted to fertilize their lawn once, and they knew they did something wrong because of dark green blotches or stripes in their lawn but couldn't figure out what they did wrong, and a say $60 application is affordable and worth it to them. We also found this has grown our network just from people seeing our quality in this oppossed to the only other service provider TruGreen who is about quantity. We have gained other customers, landscape installs, maintenance contracts from building our networking with just fertilization and weed control accounts. The bigger your network the more likeliness of getting referrals and adding more clientele. Someone who is contemplating about _________ to be done at their property and knows a good friend who recommends a company goes farther than then going through yellowpages and calling random companies they know nothing about.
We have never marketed this field, pushed it, or explained the importance of quality fertilizing lawn care and the difference in our company versus our large corporate franchised competitors.
I think I am okay now though, been a rushing morning and posted before I sat down to brain storm. I came up with the difference in our products method of application (granular and not liquid) and a few important key steps in lawn care and the advantages of utilizing our company. It's a little long, was looking for something short and sweet but they will get over it.