Using a bar to get customers

Discussion in 'Lawn Mowing' started by soloscaperman, Jan 13, 2013.

  1. McFarland_Lawn_Care

    McFarland_Lawn_Care LawnSite Bronze Member
    Messages: 1,445

    I have gained a few customers in a steakhouse bar but it was inadvertently - summer-time seasonal customers mentioned about landscaping and the bartender knows me and gave a card. Depends on the establishment and it's clientele. Personally I wouldn't make a point to do this - but if I see a good current customer out somewhere I might buy them a drink (or glass of wine which probably most of them would be sipping! lol)

  2. Richard Martin

    Richard Martin LawnSite Fanatic
    Messages: 14,699

    We don't really have bars here. There's one or two places that charge admission to get in but the rest of the drinking establishments are clubs and you gotta be a member to get in. It's very bizarre. They also don't have any "by the drink" places either. You gotta buy the whole bottle. You can get beer by the drink but not spirits.
  3. Biogreen

    Biogreen LawnSite Member
    Messages: 17

    thats a GREAT Idea!!! I will try it this week at one of the high class restaurants/ bar on Lake Norman for happy hour. I will call it a BG discount double check special. thanks i will let you know how it goes. If you want to grow your business in these tough times you have to think outside of the BOX!!!
  4. Groomer

    Groomer LawnSite Bronze Member
    Messages: 1,681

    I only use a bar for it's intended purpose.
  5. 94gt331

    94gt331 LawnSite Bronze Member
    Messages: 1,718

    That was a nice gesture of you. It must have been a good night! How's your new job going that you got. You still doing that and are you going to hold on to it in the spring?
  6. soloscaperman

    soloscaperman LawnSite Gold Member
    Messages: 3,054

    Trying to do both. I landed some work at my bosses house that I work nights with. Crazy hours. They wanted me after a month full time and like an idiot I said I still have my landscaping business. They told me it would be guranteed 40 hrs, Health, Dental, Pension after 30 years, and the pay would be $23HR-$30HR and of course during certain months you work 60HRS-80HRS in a week. Most of the guys have been there from 5 years, 10 years and one that has been there for 33 years. The business from what I hear keeps growing.

    I am still part time doing inventory for a major Liqour warehouse but they rotate and one day you can be loading 10,000 boxes of wine to calling out numbers on a sheet to load up the product on the mills to doing the labor work as well.
    Last edited: Jan 14, 2013
  7. JimLewis

    JimLewis LawnSite Fanatic
    Messages: 6,876

    I used to think that sort of idea was a good idea. But I've gone away from it over the years.

    I go through the drive-thru brushless car wash with my truck every 3 days or so, just to keep it looking clean and sharp. And when I went through, I used to pay the guy for two full service washes and tell the clerk, "Tell the person behind me that this one is on me." Obviously, they're already seeing my company name as they look forward, so no need to give a card. Sometimes that would produce a call. But often times not.

    The real reason I stopped doing that was because I came to the thinking that it was fairly cheesy to try to "buy" someone's business. I just don't think that's the proper way of going about business. I prefer the more traditional approach. You put your name out there (truck lettering, flyers, yellow pages, website, whatever you feel works for you) and then you wait for people who are looking for landscaping to find you. I prefer that method. It just seems a little less like a bribe and more professional. So I finally stopped doing that.

    Now I'll still buy a meal for any military, police officers or firefighters if I am out and about and I see them eating nearby. Often times I don't even let the waiter tell them who bought the meal. But that's different. I'm not usually in my work uniform when I do it and I'm not doing it in an attempt to buy their business. I'm doing it thank them for their service. Buying a meal, beer, car wash, etc. in the hope that they will call you for business just feels a little too much like a bribe to me. That's just my personal feelings. I don't think it's unethical for others to do. Just for me it doesn't feel professional.
  8. Aaronnc

    Aaronnc LawnSite Senior Member
    from Zone 7B
    Messages: 354

    until the next guy at the guy at the bar passes out cards.....
  9. wegomow

    wegomow LawnSite Senior Member
    Messages: 390

    If it works great, do it. However you haven't gained any clients only prospects. Hard to say how well this form of marketing will work on the first try. Keep buying beers for a while and let us know if it's really paying off. It's a creative approach but more testing is needed before it's a proven profitable marketing technique. IMHO

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