A SWITCHPITCH allows advertisers to play their message to callers who are looking for businesses similar to theirs. For example, a caller dials 1800-FREE411 and asks for ABC Landscaping. While we look up the phone number for ABC Landscaping, XYZ Landscapings offer is played to the caller. If the caller likes XYZs offer, they can connect to XYZ at no charge. XYZ has therefore pitched their offer to the caller and the caller has decided to switch to XYZ instead of calling ABC. Thousands of businesses every day are using the SWITCHPITCH concept to attract new customers.