About once a week I google my own business name to keep up with reviews, and to make sure no one has made false reviews against me. I have caught and prosecuted a few competitors for liable along the way by doing this. Recently I noticed that one of my competitors was using my business name as a search query for his website. He was also using it for his adwards campaign. I guess this is kind of a complement, but I would like to shake it. I am assuming that if I mention it to him at one of the assoc. meetings that would be enough to make him deny and remove. If not I was going to send an email calling him out on it. I do not think that there is anything illegal about it, but to me it just seems wrong. Anything I can do here?