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Using postcards to advertise...

Discussion in 'Business Operations' started by Benz2328, Mar 28, 2008.

  1. Benz2328

    Benz2328 LawnSite Member
    Messages: 64

    Hi I am thinking about using postcards to advertise my Landscaping and lawn care company... any suggestions on what to add on the postcards? Should I leave a place for the price or should I only give prices to those who call? ....

    I am being charged $350 for 2500 full color designed postcards... Sounds fair?
  2. mowerbrad

    mowerbrad LawnSite Fanatic
    Messages: 6,268

    You should include you company name and number and logo. Also make sure that the services that you offer are on there and your years of experience (if you have a few years of mowing and lawncare under your belt it makes homeowners feel better about hiring you). Never put a price on there as each property is different, only give a customer a price until you see the lawn.
  3. JJS

    JJS LawnSite Senior Member
    Messages: 334

    My opinion through using postcards is give them a price , this has gotten my foot in so many doors, on the cards i state that i have given them a curbside estimate, i have never had anyone get upset with me after i survey the lawn and find out that the lawn is bigger than expected and the price is a little more, it gets you invited on the property.
    This year though i'm trying a folded brochure, i've heard that people tend to throw postcards away, but a folded brochure tends to make people curious, don't know if its true or not but i'll try anything once....
  4. chrisludwig

    chrisludwig LawnSite Member
    Messages: 39

    I would use postcards if you are planning on mailing them. If you are doing "curbside" estimates" I suggest switching to door hangers and put them on the door.
    It is illegal to put anything in the mailbox or on the mailbox post without proper paid postage. And your local postal delivery person will go around and collect all that they see. And thats wasted money.

    You can write on a door hanger just as easy.

    Send me a PM and I will give you some pricing info you can compare to and some suggestions.
  5. jwillaford

    jwillaford LawnSite Member
    Messages: 12

    I agree with Chris about the postcard as mailers.

    We use postcards for branding purposes. How they are designed and what you offer are based on your clientele. For our company, we serve a high-end customer that is more concerned with quality than price, so they don't bite on the coupons.

    One important decision we made was that we would do a small number of mailers directly to our target ever 2-4 weeks. Before I came, my boss was so frustrated because he didn't see a dramatic return on direct mail. Come to find out, he did it like twice in the spring to an enormous list. This is not how to have success with direct mail. So we spend the same amount of money [actually less] and stay in front of the people that buy. We see it as the sniper approach instead of the shotgun approach.

    Benz2328 - See if the designer will quote you just for the design. GotPrint.com is extremely cheap. I just placed an order of 2500 full color cards yesterday and they were $88.50 for printing [before shipping]. You may be able to shave some dollars by handling the printing yourself or even convince him to use this company.
  6. IN2MOWN

    IN2MOWN LawnSite Platinum Member
    Messages: 4,993

    If you are going to put a price on it then do something like this:

    Lawn starting at $....... and put in whatever your minimum is. Then at the bottom put some disclaimer in on how that price covers up to a certain square footage but prices will vary depending on the size of the yard.

    Or something like that.
  7. thefed

    thefed LawnSite Senior Member
    from Ohio
    Messages: 350

    PM me Benz, i cant seem to send you a pm
  8. Lawn_Enforcement

    Lawn_Enforcement LawnSite Member
    Messages: 65

    Benz .... www.vistaprint.com is extremely cheap , full color and they also offer to sell you mailing list, and even offer to address and stamp all the postcards so you dont have to worry about labeling them and putting stamps on all of them
  9. willretire@40

    willretire@40 LawnSite Bronze Member
    from VA
    Messages: 1,389

  10. Lawn_Enforcement

    Lawn_Enforcement LawnSite Member
    Messages: 65

    Im afraid they have been beaten

    gotprint.com for 1k postcards 4/4 is 99.99
    vistapinrt.com 4/4 for 1k is 84.98

    15 dollars is alot when ordering a huge amount

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