Using Property pictures in Mass Mailing

Discussion in 'Business Operations' started by wglawncare, Feb 24, 2006.

  1. wglawncare

    wglawncare LawnSite Member
    Messages: 91

    Has anyone ever tried to take an actual photo of the specific property you are sending the mailing to. So each letter would either have a watermark of their exact home or a picture in the corner of their house. Has anyone ever tried this, I think it would make the letter so much more personalized and help get some response. Do you think this would be a good idea, although very time consuming?
  2. bigjeeping

    bigjeeping LawnSite Senior Member
    Messages: 903

    If you were to do a 9000 piece mass mailing you'd have to take 9000 pictures and print 9000 different pieces. Wow I can't imagine how much time that would take. And the return would still probably < 1%
  3. wglawncare

    wglawncare LawnSite Member
    Messages: 91

    Ya that would be eway too many! I am looking at around 200.
  4. PGA

    PGA LawnSite Senior Member
    Messages: 710

    If you go through a company to order postcards, brochures or doorhangers the company who does it usually has jpeg's they print on the paper for you.

    I would think that if you did your own you would have to get the homeowners permission and mark out their address.
  5. procut

    procut LawnSite Bronze Member
    Messages: 1,852

    That was my first thought, seems kind of stalker-like.
  6. PGA

    PGA LawnSite Senior Member
    Messages: 710


    Agreed, the last thing they need is a bunch of people coming by their house to look at it.
  7. wglawncare

    wglawncare LawnSite Member
    Messages: 91

    I just thought it would make the letter seem personal. All of the home I will be sending them to are summer/weekend homes. So they come up on the weekends in the summer time. If I owned a second home and saw a picture of my home on there I would think that the person that put the letter together to a great deal of time into it, and I should look into their services. I dont see how that would be being any sort of stalker!
  8. wglawncare

    wglawncare LawnSite Member
    Messages: 91

    But each letter would have a different picture.
    101 Park- picture of their house
    103 Park- picture of that house on that one particular letter
    107 Park- a picture of their lawn and their home
  9. PGA

    PGA LawnSite Senior Member
    Messages: 710

    Lake Geneva?

    I think its a good idea to put a nice pic on there. All I was saying was make sure you have their permission. :)
  10. OutdoorExtras

    OutdoorExtras LawnSite Member
    Messages: 76

    Why would you need the homeowners permission? As long as you are on public property you can take all the photos you want. I think it's a worthwhile idea, but the cost and time involved is going to be very high. I guarantee you'll get a better response than you would with regular direct mail, but will it be enough of a difference to pay off?;)

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