That's a good question. I don't know what they charge in this industry, however in other industries you'd be looking at $1k-$5k per month if the marketer is legit (this is not to say OP's friend isn't legit). However, I understand that for small time guys like us, we wouldn't be able to pay that much. That's why I say it's a steal. I'd think that if a Lawn Company is serious about expanding fast and has moderate pockets to hire a professional company, you'd be looking at $800-$1200 per month minimum. Personally, I wouldn't do it for less than 1,500-2000/mo. Most cases like this, you will own whatever the consultant builds. This is why I don't offer it in any industry anymore, because it's too easy to get fired once you've built their business.