In a literal situation, I disagree. I understand your analogy, however, we're not hunting squirrels. We're ranking "in order to get more business and make more money." I don't believe there is ever overkill when this is the goal. I'd rather use a bazooka and shoot to the top and saturate the listings and hoard all the phone calls, than use a .22 and wonder when, if ever, I'll show up on page 1 or get a call from the web. On that same note, I'm looking at the link profiles in Majestic for the sites that are ranking #1 & #2 in the houston market. There's nothing special about them, and I'm sure the bazooka method would work well not only in Houston, but in just about any city in the US and dominate. For the #4th largest city in the U.S., there are only 52 competitors directly competing for the keyword "lawn service in houston" as opposed to 35 direct competing pages for the same keyword in my small 20k town of Natchez. The 7-pack would be more difficult to get into than Natchez, but organically we could dominate it quick and easy. Actually, if you look at my link profile (thelawnboy.net), that's all I've really done. I just did it on a massive scale across a few thousand keywords focusing mainly on onsite optimization & interlinking. The PBN links aren't even showing up yet in Majestic SEO. As far as bruinlawn.com - the 3 pack listing - the only citations I created to get the ranking are actually on internal pages of BruinLawn.com (I think this site is 5-6 pages). It shows up some organically with zero external factors, but it's nothing compared to thelawnboy.net. Cheers buddy. Enjoyed the conversation.