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Very discouraged

Discussion in 'General Industry Discussions' started by Watkinslawnservice, Mar 19, 2006.

  1. Watkinslawnservice

    Watkinslawnservice LawnSite Senior Member
    Messages: 378

    I just started a lawn service business last year. I do only mowing, clean-ups, and aerating part time. My major gripe is that I spent over $1200.00 in advertising last year to do only a little over $5000.00 in sales. Does this seem extrordinarily high to you? Makes me not want to do any advertising this year.
  2. elshauno

    elshauno LawnSite Member
    Messages: 182

  3. CAG

    CAG LawnSite Senior Member
    from ct
    Messages: 344

    how many jobs did you price????
  4. Watkinslawnservice

    Watkinslawnservice LawnSite Senior Member
    Messages: 378

    I didn't price very many that I didn't get. And almost half of what I did get came from word of mouth and I would have gotten without any advertising at all.
  5. echovalley

    echovalley LawnSite Member
    from CT
    Messages: 91

    Post your add so we could give you some tips
  6. Trinity Lawn Care  LLC

    Trinity Lawn Care LLC LawnSite Senior Member
    from NJ
    Messages: 946

    Where did you advertise? What means of advertisements did you use? What time of the season did you advertise? Your advertising did you have a call to action or was it more of an informational ad? Did you offer any kind of incentives? Off topic: Did you offer any kind of referral program?
  7. Jpocket

    Jpocket LawnSite Silver Member
    Messages: 2,281


    Your probably just spending the $$$ in the wrong areas of advertising. Post cards, Doorhangers, and flyers are the big business movers+

    And at the very least a Yellow Page "Listing" (about $15.00 per month) is a necessity.

    Once you get enough "Good" clients, then you can ask for referals
  8. Mowingman

    Mowingman LawnSite Platinum Member
    from Texas
    Messages: 4,701

    I found advertising to be a total waste of time. You will get a much better grade of customer from referals. Most folks who respond to your ads for lawn mowing, will be looking for the low bid. You do not need those type of customers.
    Do good work, and your customers will spread the word. Also, put some nice looking signs on your truck, with nice large phone numbers. That will get you a lot of calls. Flyers, newspaper ads, etc. just attract cheapskates for the most part from my experience.
  9. Jpocket

    Jpocket LawnSite Silver Member
    Messages: 2,281

    I find it depends alot on the area, advertising works quite well around here
  10. Trinity Lawn Care  LLC

    Trinity Lawn Care LLC LawnSite Senior Member
    from NJ
    Messages: 946

    Yeah, it really does depend. It depends a lot on if you are shotgun advertising or if you are advertising to a certain group as well. Also, it depends on what stage your business is in on what type of advertising you can do and be effective at. What I mean is. A company that has been around 5, 10 , 15+ years may have a very good solid customer base. If this is the case a referral base push would be best. No doubt that a referred customer is a better customer. However, you have to have customers to do good work and to have them refer someone to you. This means you are going to have to get the word out there some how to people letting them know what you do. For a smaller company without a good amount of capital I do not recommend spend big bucks in yellow page ads, billboards, etc. Do what you can afford, but do it, do, it do, it. If you do not, You will not...

    *** You will atteact a lot of cheapskates in the begining just like it was mentioned. You will have to learn to weed them out.

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