Discussion in 'Business Operations' started by milsaps118, Jan 13, 2018.


Design 1, 2 or Neither

Poll closed Jan 27, 2018.
  1. Design 1

    3 vote(s)
  2. Design 2

    0 vote(s)
  3. Both Suck

    5 vote(s)
  1. milsaps118

    milsaps118 LawnSite Senior Member
    Messages: 565

    Would like some feedback on a logo design.

    Design 1, 2 or neither. Thanks!!

    Attached Files:

    • TEC.pdf
      File size:
      106.1 KB
  2. grassmonkey0311

    grassmonkey0311 LawnSite Gold Member
    Messages: 3,372

    Sorry, had to vote #3.

    ***I'm no logo expert***

    It's a bit confusing, with the writing style of "total erosion and clearing", not sure what the green "I" that had to do with anything and I;m not really a fan of that color scheme.
    milsaps118, oqueoque and tonygreek like this.
  3. tonygreek

    tonygreek LawnSite Platinum Member
    Messages: 4,018

    Agree with grassmonkey. The green "i" element makes no sense and seems to exist just to exist.

    The orange triangle and TEC are perfectly fine. I would, however, de-cutesy the the second line and make it so that it's readable at a glance. The font just doesn't work with the ultramodern TEC.
    milsaps118 and oqueoque like this.
  4. wbw

    wbw LawnSite Fanatic
    Messages: 6,353

    I am your target customer. I am 58 years old. Disposable income. My eyesight started failing at 40 and gets a little worse each year. When I look at your logo, I like the design, but I can’t tell what you do. Make is easy to read for an old guy that sees your truck in traffic.
  5. oak branch

    oak branch LawnSite Member
    Messages: 34

    Change the font. Century Gothic, sans-serif are easy to read fonts. Not sure if that's the type of message you want to covey
    milsaps118 and oqueoque like this.
  6. milsaps118

    milsaps118 LawnSite Senior Member
    Messages: 565

    Thanks for your input! The reason behind the "i" is Our parent company is called TEI and TEC is going to be a division of TEI. We wanted to incorporate that into the TEC logo.
  7. Matthews Lawn Care

    Matthews Lawn Care LawnSite Bronze Member
    Messages: 1,706

    If you have an established biz, why not use the same logo with “TEI”-“division of TEC” incorporated in it. I think people would be able to relate to it better. Currently it is a tad confusing.
  8. milsaps118

    milsaps118 LawnSite Senior Member
    Messages: 565

    I get what you're saying, and we will have that on our print, marketing & web material. This logo would be used for vehicles/equipment. To put all that on trucks wouldn't look right. Just want a clean simple modern logo - something low key but same color scheme and familiarity between both logo's to associate the two.
  9. Matthews Lawn Care

    Matthews Lawn Care LawnSite Bronze Member
    Messages: 1,706

    I see it on service trucks around here all the time. I’ts never made me think anyless of that company.
  10. JMK26

    JMK26 LawnSite Fanatic
    Male, from Missouri
    Messages: 5,987

    Yeah, a logo shouldn't need an explanation about why it is what it is.

    You should see it and know. I saw the TEC and thought a Tech company.....wouldn't think it was lawn, landscape...or erosion control.
    North Idaho Dream likes this.

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