I'm a solo LCO and I want to emphasize to my clients that I support healthy lawns through: mulching/side discharge, higher mowing heights, educate the client to water less frequently & more deeply, to tolerate a few weeds, not to use high Nitrogen ferts that shock the grass into an unhealthy green which also encourages thatch etc. So with that being said . . . . . . how do I market a "more" organic approach without scaring off the masses and also not proclaiming that I'm an organic guru. It's my goal to have at least 20 weekly mowing clients by June. I'm sure I will learn much more over the 2008 season. I am reading up on organic lawncare now. Any input or recommendations appreciated.