My website worked well for me last year. I didn't put any doorhangers out last year. i guess i kinda got lucky. i had a main page that ranked well for the city i'm in, but when i started getting exact match domains for other cities i wanted to target that helped even more. most of those other domains i bought got to the first page on a search for lawn care pretty quickly. i only closed about 20% of my sales but i'm not trying to win any races here. i know everybody's different. I hope you reach your goal this year.