Wow... reading your topic almost seemed like Dejavu' - near identical written vocabulary as a similar topic last fall or winter.I've been looking around the forums and it seems like alot of you have web sites. Does it really help your business and how do you start one?
I think much of it is tailored to the "psyche" of each community. The biggest spike I got in web site visits from flyers was from the west suburbs of Portland, where many high tech and computer people live.@Vaden - I wish my approach had the same results as yours. My logo is based around my website. I never list my company name without the .com following it and it is dead center, bold font on my flyers and business cards yet, I still have see no such spikes during times of door to door advertisement or any other advertising campaign. Granted, I do live in a fairly small town (I'd guess around 50k) in Arkansas so that might have a lot to do with people not using the internet.
Really, I just wanted to reiterate what has already been said, it is a lot of fun, for not very expensive (I use GoDaddy and for about $75 a year, I host four websites and purchase all the domains through them). On top of that, even if you land one customer, you have done something and it has pretty much paid for itself.