I have been in the green industry for only a short time. However, I have been a graphic/web designer for 5-6 years. If you'll give me the liberty, let me explain it this way: You go the a person's house who wants work done. They want a great backyard landscape. So, design it and work up a proposal for $10,000 [which is an small-medium size landscape design/build depending on the company]. Immediately, they are taken back with the price. How could trees and bushes cost that much? You know why it costs that much. You know that about 30-40% will be materials and about 30% will be labor. You know what all the factors are. The customer just doesn't. You also know that if they spend $10,000 they with add $20,000 to the value of their property. The same is true with both graphic and web design. You look at $2000-3000 and you freak, but the designer is thinking content management, search engine optimization, cross browser checks, and presentation. Not to mention hours and hours of labor. He also knows that you could increase revenue and build your companies brand and market credibility with a great website. Again, I have said it before, and I will say it again. If you think the website will be your savior, don't bet on it. Marketing elements work together to produce revenue. No marketing is plug and play. So, if the website is apart of a bigger marketing plan, then spend the change to make it happen. But, if your looking to be like everybody else and shot in the dark to create leads, you probably won't see a return like you want.