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Discussion in 'Digital Marketing' started by Absolute Lawn&Landscapes, Nov 30, 2013.

  1. Absolute Lawn&Landscapes

    Absolute Lawn&Landscapes LawnSite Member
    Messages: 31

    Hey everyone hope you all had a Happy Thanksgiving. I have put a website together, and would like every-ones input on it good or bad. By know means am I a web designer but I did the best I could. I have listed the web address below. Thanks for any input in advance.

  2. RussellB

    RussellB LawnSite Fanatic
    Messages: 8,203

    looks great. Just check your spelling. Noticed Convenience and achieving. Good luck and hope your site helps you build your business.
  3. greg8872

    greg8872 LawnSite Senior Member
    Messages: 300

    Firs thing I noticed was that the background image shows through the main content area too much making it harder to read.
  4. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,830

    Absolutely agree with this.

    I recall reviewing this exact site, albeit with (apparently) a different Lawnsite member. If I can find it, I'll just link to it as it's uncanny in it's similar issues.

    - please, don't use centered content text. we don't read that way.

    - there is not one person, i hope, on this earth who would believe that home page picture is anything your company had something to do with (the logo on the about us page is just as incongruous.). i found that same pic on...492...other landscaping web sites. with the terrible photoshopping, it looks just as ridiculous on all of them.

    - if you have no budget, i'd suggest you take a look at fiverr.com for a logo. the one you have now, sorry, it's in no way presenting a professional image.

    - using google chrome's browser, i cannot read your phone numbers. blue links on a green photo are not going to be readable.

    - if the business has been around for 2 years, the sentence should say "the owner" has 10 years experience. as written, you're telling the visitor the company is 2 years old, but it has 10 years experience.

    - be descriptive on your services page. i don't know what "over-seeding" is, so tell me and you might up-sell me on something i wasn't originally looking for.

    - let spell check, or a second set of eyes, be your friend: "to meet evenings and weekends or at there convience."

    - same goes for grammar issues. for instance, in your mowing services section, there is a difference between "may be" and "maybe".

    - your site will convert better if you feature your contact info. your header, for example, is a lot of wasted, open space. on a related note, i'm not really "buying" the header image. it doesn't jive with the photos you use as examples of your work.

    - read the moz or google beginner's guides to SEO. you need to apply what you read.

    - you'll also want to incorporate a better use of your service area/location.
  5. Absolute Lawn&Landscapes

    Absolute Lawn&Landscapes LawnSite Member
    Messages: 31

    Thanks for every ones input I have made some changes and you are correct that picture on the home screen I had no part of. I will change it when I take more pictures next year, I always seem to either forget the camera or to just take pictures. Also I working on having someone build me a logo I am just using that one for the time being.
  6. Xener

    Xener LawnSite Member
    Messages: 29

    Nice site A.L.L. - it looks like you took care of some of the great suggestions from tonygreek. You didn't state what the purpose of the website is and websites can serve different roles (e.g. business validation, lead generation, etc.). If your looking for the site to generate some leads for you and grow your business, not that you should look into several things:
    - On-page SEO: make sure that you're using heading tags, micro tags for the address/contact info, a description meta tag (I only saw it on the Home page), etc.
    - Content: Remember that the old adage that 'Content is King'. Remember that there will be a lot of sites that list the services that you list and cover your service area. The more unique content that you have (with a reasonable key word balance), the more Google will be influenced to believe that our site is of value to others and the better it will do in the search results. A blog is a great way to be able to continually add new content to your website, keeping Google's attention.
    - Domain Registration Duration: You're domain name appears to be only registered for a year. A lot of companies that look to sell domain names do the same thing, so Google places more emphasis on domain names registered for 5+ years.
    - Business Directory Listings: Make sure that you're listed in local and national business directories (Yelp, Manta, Angies List, Yellow Pages.com, etc.). In particular, make sure that you're listed in Google Places.
    - Social Media: Social media is today's word-of-mouth. You will want to have a presence on the major social media sites (Facebook, Twitter, and Google+ - as well as LinkedIn if your doing commercial properties).

    There are some other recommendations, but getting SEO in place and social media in place will pay for itself (even if it is you that is doing the work) with improved with Google search results placement.
  7. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,830

    Don't forget editing and attention to detail. For example, there's a new Lawnsite member here that you did a site for. Now, you've joined, which is always an interesting approach, but fumbled the ball. When I visited your web design business' site, I see a blog post about the work you did for that LCO. You might want to click the link you have for it. In the article, you repeatedly reference your client's business name, but when it came time to link it (and tell people to contact him for their lawn care needs) you doinked the shot and are sending people to what seems to be his competitor.

    So, as a rule of thumb, it's best to...
    1. Edit your copy
    2. If trying to get some amount of SEO to a client's site via linking, don't accidentally link to his competitor.
    Last edited: Dec 9, 2013
  8. Xener

    Xener LawnSite Member
    Messages: 29

    LOL - thanks for that Tony. Impressively our blogger typed the content correctly but entered the href wrong - I'm not sure how managed that. Thankfully there are more backlinks to the site than just ours.
  9. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,830

    You've raised some interesting discussion points, Xener. We cover some of these things quite a bit here, but a couple haven't been mentioned in a while, so it might be beneficial to discuss those.

    Do you have any evidence or corroborating links for this? In all of my years, I've never seen anything to indicate that Google cares about domain age, let alone how long it's registered for (90% of the domains I work with are 1 year renewals). I can rank a site on a brand new domain with very little problem. A month old domain ranking #1, with #2-5 being 5 and 10 year old sites, tells us that there are a number of factors that are infinitely more important than domain age. Any aged value comes with the byproduct of what an old domain should have. Links, content, authority, relevance, etc. And, depending on how much stock you put in what Matt Cutts tells us, Google doesn't factor in age, at least in it's purest form.

    We go over FB often enough, and Google+ is gaining traction for a few on here (and vice versa), but Twitter doesn't get much mention. How do you see Twitter has being beneficial to an LCO? I think it has almost zero value, but I'm curious as to why you think it would be a good idea and how you would implement a Twitter strategy.
  10. Xener

    Xener LawnSite Member
    Messages: 29

    These are both good questions (obviously). Maybe even worthy of a separate thread here on recommended practices.

    Domain age: Our experience has domain age coming into play in two places - how long the domain has been live and how long the domain is registered. For the first one, obviously older domains rank better and anyone that launches a new site sees this. Even if you have better content and SEO than your competitor, if your site is brand new and theirs has been there for a few years, they are going to be above you in Google's listings. This goes back to the domain authority and page ranking (which are obviously impacted by factors other than age - such as number and quality of backlinks). For the second issue, how long the domain is registered for, several SEO specialist companies have looked at this and, through their own testing, verified that Google's algorithm does take into account the registration period for the domain name. With that said, there doesn't appear to be a lot of weighting on it. It is generally believed that this is a tool that Google uses in an effort to weed out (no pun intended) legitimate sites from sites that are just domain parking for reselling the domain name.

    Twitter: I have mixed feelings about twitter. I believe twitter's greatest value is where you have a fair volume of activity that your target base would be interested in keeping up-to-date on. For celebrities, political groups, etc. this is a no-brainer. For a LCO, I believe that you could gain some value by mixing real business activities with other humorous postings that would keep an audience interested, but it won't have the value of the other social media channels (namely Facebook, LinkedIn, and Google+) unless you come across a great social marketing strategy. Google+ offers a couple of nice features in that it can help with local search results (i.e. Google Places). Google+'s communities are also pretty easy to use, so it is easy to subscribe to an SEO or landscaping community for exchanging ideas and learning.

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