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Discussion in 'Digital Marketing' started by lawnmuscle, Aug 13, 2012.

  1. lawnmuscle

    lawnmuscle LawnSite Member
    Messages: 6

    I have been running my mowing service part time for a few years now and have decided to take it full time next year. For pre planning, I wanted to get a website up and running over the next few months to prepare for next season.

    I have been getting business for the last few years primarily word of mouth and referral, never have done any advertising, just because I did not really have to. I am at that point where the bsuiness is growing beyond part time, but just shy of being able to go full time. I figured it was time to step up some sort of marketing.

    I know a website is important no days but maybe some advice and sucess stories about others website company experiences?
  2. lawnmuscle

    lawnmuscle LawnSite Member
    Messages: 6

  3. mdvaden

    mdvaden LawnSite Bronze Member
    Messages: 1,946

    The past couple of years, I think the SEO aspect is becoming more of a roll of the dice for new companies.

    But I might be more inclined to pick a general website builder / designer, rather than someone who specializes in landscape sites. To remove conflict of interest.

  4. lawnmuscle

    lawnmuscle LawnSite Member
    Messages: 6

    mdvaden - I am curious to the philosphy for using a general website builder / designer?
  5. lawnmuscle

    lawnmuscle LawnSite Member
    Messages: 6

    I have spoken with all the website design companies I listed above and are compiling their responses. Prior to the conversations, I had not compiled a list of requirements for what I wanted to achive with the project. Upon further thought, here is what I feel are the important items...

    Design - 100% Custom - ideas for navigation and pages (Home/About -
    Company Page,Staff Page, Owner Page /Services, 6 Service Pages/ Promotions
    & Coupons/ Online Payments/ Contact) - I would want the design to be
    flexible for the home page so I can promote the service that is most
    relevant for particular part of the season - maybe separate
    pages/different that I can select for the home page to promote the
    particular service.

    Easy to use content management system - I would like to make sure, as I
    add pages I have the choice to add them to the menu (primarily services).

    Customer Access - I am considering adding a view and pay your bill option,
    so a secure area for customers to login would be great. I would like to be
    able to bulk upload those, maybe by using a spreadsheet and have the data
    available for the customer in a user friendly format.

    Contact/Quote/Estimate forms that integrate with email marketing, (email
    and newsletter template to match website)

    Mobile Friendly (maybe even a separate mobile site)

    Galleries that are viewable on all devices (no flash) and easlily managed
    through the content management system.

    Content creation for at least 5-6 pages for the site (primarily services)

    SEO - I need to know the cost for preliminary SEO for for my services and
    service areas. I think individual geographic and service pages may in
    order for a post launch strategy as well.

    I also would like to duplicate the site for my winter services (same
    layout and design - maybe change colors), use a different logo (Snow
    Removal & Holiday Lighting). I will be getting separate domain for this
    side of the business.

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