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What am I missing

Discussion in 'Starting a Lawn Care Business' started by southerlawn, Aug 18, 2014.

  1. georgialawn88

    georgialawn88 LawnSite Bronze Member
    Messages: 1,075

    Gotta have marketing budget man. Save Ur money
    Posted via Mobile Device
  2. TPendagast

    TPendagast LawnSite Fanatic
    Messages: 9,966

    average income of $32,000.

    That's the issue right there.

    People in that range are do-it-yourselfers.

    There are two kinds of people.
    Those with more money than time, and those with more time than money.

    a service based business is looking for customers with more money than time.

    In an area with $32,000 as the average income, you need to focus on high density housing (condos, town homes, HOAs) and Commercial work.
    Try and fill your lists with customers you have 2.5 to 3 times or more the average income. so that means the top 10% of your areas population. (so with 69,000 people, that's 6,900 in the top 10% or on average 1700 to 1800 households)

    You need to do advertising/marketing that focuses on the neighborhoods housing those people, and not all neighborhoods in general.
  3. southerlawn

    southerlawn LawnSite Member
    from Hays NC
    Messages: 65

    So I made a few calls today to few friends in the lawn care business. Apparently every one is struggling with new contacts this year and ( this one really gets me hot) a new upstart in town has decided that his marketing plan is to remove every yard sign, business card or flyer that he sees out actually caught him in the act while placing some signs last night on the way back in within 30 mins this guys was in the process of removing one of my signs among two other companies in town. I advised him to stop and return my signs he had stolen previously this year and that I may be pressing charges for theft and vandalism, along with informing all the other companies to who was stealing their stuff.:hammerhead::angry:
  4. socalkol

    socalkol LawnSite Member
    Messages: 63

    If "your sign" was left on public property, can it be considered theft?
  5. southerlawn

    southerlawn LawnSite Member
    from Hays NC
    Messages: 65

    Yes if it where left on public property it's left in rd side but I also hve rental properties around the county which is where the majority are place and where all where stolen from to top it off my large steel sign at my business was vandalized the next morning
    Posted via Mobile Device

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