I am a 20-year-old going to college full time for a degree in Horticulture/ Turf Management. I have been mowing since I was 9 and presently have 28 customers (both residential and commercial). My largest problem is figuring out what current prices are and what I should charge my customers. My minimum price for a residential yard is $21.00 with most around ranging around $28.00/mowing. I have always tried to estimate yards by $40.00/hour, but I dont know if these pricing are too low or about average. Likewise all additional work that I do such as spring/fall clean-ups, etc I charge $23.00/hour plus the cost of supplies or disposal. Included in these prices I also include sales tax, which was suggested to me by another provider to simplify billings, even though I use QuickBooks and that can be done automatically-, What is common, include sales tax or charge it above and beyond? Since I am still in College, living at home and covered by insurance I have not needed to worry about all these issues. This year I grossed a little over $60,000 and am able to purchase all the equipment/ repairs that I need along with paying a high-schooler for help ($8.50/hour) I feel I am doing fairly well compared to my peers, but I dont want to wait until later to become more competitive or average in my pricing. I pride myself on professionalism, both in my work, the image of my equipment, and myself by wearing shirts with my logo, etc. I spend a fair amount of time communicating and calling customers to see how things are going and what if any other work they would like done. But again I am coming to realize that all this takes time and cost which I should incorporate into my service charges. Any comments are extremely appreciated, especially those from the Midwest, and MN, WI area, It would be helpful to know what fellow providers are charging so that I can be competitive in this market without low-balling.