My business is mainly mowing. I have back problems that make landscaping pretty tough for me. Maybe I'm just a wus though... anyway,
I'm hoping to grow my client base as most of you are. I went from 15 full time lawns in 2021 to around 30 full time last year, with little to no conventional advertising. This year I am hoping I can get to around 50-60 full time lawns. That would take me from 2.5 days worth of work to around 4 or 5. We have lots of larger lawns, and many are highly landscaped, to the point where it's not just a mow and blow even in the dry season. I have a few friends in the business scaling back, so I'm most likely going to be picking up some of their scraps. Perfectly fine with me.
Equipment wise, I almost have my tractor paid off, and then the only debt I will have is the truck, which I have another 3.5 years on, but the interest rate is so low, like 1.9%, not worth paying off early. Can't get that kind of loan for anything really in my area now. I do plan to get the logo and information put on my new enclosed trailer I bought last year as well as the back window of the truck. Should look great and I like supporting the local business who does that stuff for me. Otherwise I probably will be looking at a 36 walk behind at some point, and maybe trading in my 48 walk behind on a 52 stand on. I really don't need a 48 if I get a nice hydro 36. I only have a few properties where I even use the 48. Mostly just use the 60 zero turn. I also need to upgrade my older weed whackers, and am looking at getting a Echo 9010 backpack blower for cleanups.
What does everyone suggest for advertising? I am thinking mostly just bandit/yard signs at the entrances of the neighborhoods I am targeting. That and I can probably get a few clients to sign off on me putting signs in their yard for about a month. I don't want to sink a whole lot of money into google or facebook ads, as I feel those are more city wide and I am trying to narrow my route to just one corner of town if I can. I also don't think door hangers will do much in my area. What all my friends in business have said, word of mouth works the best, at least in my city.