No one should assume that making the effort to 'own' a web site will affect their companies in a net positive way. A poorly designed, maintained or executed web site can make you look like a goof. Lots of sites are more sizzle than steak , with silly java scripts that follow you around the page, etc. One should remember that a lot of copy and paste java off 'free' java sites have bugs that can sometimes lock up a web browser. Bummer! Unnecessary and unexpected 'noise' can be a distraction and can have a downer effect on the visitor's experience. Feedback?