ok, i'm a little confused myself, but i'll explain my question the best i can (you know, i'm not the sharpest knife in the drawer). ok, so, what came first, the price, or "what the market will bear?" example, did someone one day set the standard price by starting a lawn business, buying the equipment, insurence, etc, then figuring out what it was costing him to operate, then finally comming to a conclusion on how much he needed to charge to make this work. OR, was it the other way around? did our great forfather of grass first figure out what the public would be willing to pay for grass cutting, then structure his overhead around that?