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What do you think about my flyer?

Discussion in 'Starting a Lawn Care Business' started by Chrysalis, Nov 4, 2009.

  1. Chrysalis

    Chrysalis LawnSite Member
    Messages: 155

    Please give me some criticism on this landscape flyer I am trying to put together. I can't think of anything other than "Got Green" which seems a little dumb to be the attention grabber. Especially cause it is too much like that awfully over used "Got ........?" every business seems to use for the past ten years.

  2. bulldogg

    bulldogg LawnSite Member
    Messages: 187

    i think it looks good and very well laid out
  3. MJS

    MJS LawnSite Bronze Member
    Messages: 1,316

    My gut feeling is that there is way too much going on for such a small space. Different fonts, colors, and information everywhere - I would simplify it with 2-3 fonts max.

    Take out the "visit us online" bit, and maybe consider condensing your service lists into one easy-to-read list.

    I attached my latest half-page ad for a bulletin that will be read by 10,000+ people this winter - in my experience, simpler ads have always elicited a much better response. View attachment MJSad.pdf

    Hopefully that was some good 'constructive' criticism.

  4. Chrysalis

    Chrysalis LawnSite Member
    Messages: 155

    Very cool! I was thinking there was way too much going on. I feel like I need to convey each and every little thing all in one flyer. You should have seen it before I cut out the 2 paragraphs of information.
  5. MJS

    MJS LawnSite Bronze Member
    Messages: 1,316

    Wow. . . I think most of my customers would have fallen asleep by that time...

    Figure out what is most important, and if they bite, you can tell them the rest later.
  6. Chrysalis

    Chrysalis LawnSite Member
    Messages: 155

    So whats everyone else think? cool or no?
  7. LouisianaLawnboy

    LouisianaLawnboy LawnSite Silver Member
    Messages: 2,199

    Nice header, but under that it looks like a font demo. Way too busy. You need to get a focus. Something that will grab and make them want to call or keep your number.
    Posted via Mobile Device
  8. CapitalLawnGroup

    CapitalLawnGroup LawnSite Member
    Messages: 66

    Less is more... just an idea, but I would simply state "Full Service Landscape Co" and make them ask you what you do. Then you have a conversation started, and selling is ALWAYS better when you talk to them than them just reading.
  9. tropical breeze

    tropical breeze LawnSite Member
    Messages: 55

    Way to much stuff. Kiss = Keep it simple stupid
  10. Premier landscaping south

    Premier landscaping south LawnSite Senior Member
    Messages: 534

    I like everything except the section under GOT GREEN. Maybe instead of GOT GREEN you could have a nice picture off what you guys do best. I see ponds and waterfalls. Maybe a pic of a nice water fall or pond. Or break it up into a few different pics of your best work to show some examples. Pics really are eye grabbers. People use pictures to stir the imagination.

    Just my 2 cents.

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