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What do you think?

Discussion in 'Business Operations' started by dsaldivar, Feb 22, 2005.

  1. dsaldivar

    dsaldivar LawnSite Member
    Messages: 51

    Hi Everyone,

    I'm currently working on a marketing piece for my company and wanted to get some of your comments. I'm currently looking at this as more of a branding piece of material rather than an advertising piece. But its a work in progress and I'll most likely incorporate the message into an advertising piece.

    Anyway, I wanted something simple that drove home the message to potential prospects. Attached you'll see what I'm playing around with. Keep in mind my final photo selection, arrangement and text is still a work in progress, so it is not finalized.

    I would appreciate it if you would take a look at it and give me some feedback on the aesthetics and how it appeals to you. Remember the formatting and layout I'm still working on.


    Attached Files:

  2. dsaldivar

    dsaldivar LawnSite Member
    Messages: 51

    Come on. No one with any responses?

    This kind of brainstorming benefits all of us. I'm sharing an idea that may help you too.

    Thanks again.
  3. Trevors Lawn Care

    Trevors Lawn Care LawnSite Bronze Member
    Messages: 1,180

    I think you may have something going...Obviously jazz it up A LOT, and add some color...It might work. Let us know what happens.

  4. PTP

    PTP LawnSite Bronze Member
    from Tulsa
    Messages: 1,397

    Interesting concept.

    It took me a bit to figure out exactly what you were trying to tell me. Maybe I am just dense but if the customer has the same problem then your ads will not be as effective as you would like them to be.

    Hope you find something that works for you.
  5. dsaldivar

    dsaldivar LawnSite Member
    Messages: 51

    Now we're brainstorming!

    Thanks PtP,
    Not dense. It probably needs to relay the message better. I'll try to see what I can do to make it more clearer.

    Thanks Trev,
    Yeah, needs to be jazzed up ALOT more. Thanks for the input and I'll definitely report back on how it works out.

    I know the market I'm targeting probably already have this kind of service but need to get my name out there just in case something with their current provider.
  6. The landscaper

    The landscaper LawnSite Senior Member
    Messages: 845

    Even something as simple as "What would you rather be doing?"

    I like the concept though. Seems like a pretty good idea.
  7. dsaldivar

    dsaldivar LawnSite Member
    Messages: 51

    Thanks landscaper,
    If anyone uses this concept in their markets will you please update this site on the response. I will let you know from my market.
  8. drsogr

    drsogr LawnSite Bronze Member
    Messages: 1,275

    I don't really like the concept...It reminds me too much of a test...and the letter has no actual content. Wouldn't you be better showing a picture of a hammock and saying something like....

    Its been calling you all winter, isn't time you show it some affection. Give us a call and we can give you the time you need to do the things that really matter.
  9. dsaldivar

    dsaldivar LawnSite Member
    Messages: 51

    Thanks for your input drosgr.
    You're right in that it doesn't have the language complete. (That is why I said it is a work in progress). But I feel it it drives a message to those prospects that are teetering with hiring an LCO. Also, if you look at todays commericals they try to use this type of conceptual message. It's called branding (not advertising anything). Just getting an idea and company name in the minds of people.

    Thanks for the conversation.
  10. Wells

    Wells LawnSite Member
    from SLC UT
    Messages: 0

    Hello Danny,

    I was also a little bit confused at first as to the point you were trying to convey.

    I think you could get the same message across with fewer photos.
    Perhaphs one showing a guy pushing around a mower sweating his butt off with extension cords strung around the yard, grass clippings on the sidewalk and tools laying all around the yard.
    Then a second photo of the same guy lounging in a chair sipping on a cold drink looking over his nicely manicured lawn that was just cut by TAKE IT EASY property services.

    You can make the same point with just two photos. The point you want to drive home is do it yourself and you could have a miserable weekend or have us do it for you and enjoy the weekend and your new found freedom.

    I think you have a good idea so good luck with your advertising at keep us informed as to its effectiveness.

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