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what info should go on flyers?

Discussion in 'Starting a Lawn Care Business' started by me., Mar 18, 2008.

  1. me.

    me. LawnSite Member
    Messages: 17

    when you creating your flyings, what information should you put on them and how should you organize it? all centered in the page?

    do you think it is good to put a box on the flyer that says "rough estimate" or something, to get the potential customer more engaged if they are payer more than your estimate with someone else?

    so like just take a glance at the lawn, and put down like "estimate-45$/cut" on the flyer before you put it in the news paper box?

  2. Scagmower48

    Scagmower48 LawnSite Senior Member
    Messages: 430

    I have read on this site several times that the response is better when you put a estimate on a hanger or flyer. But on some houses you go buy you will not want to put an estimate b/c you can not see the back yard. Im putting prices on about half of my door hangers this year. As long as the flyer looks good, i can't see anything wrong with having that flyer.
  3. Carolina Cuts

    Carolina Cuts LawnSite Bronze Member
    Messages: 1,152

    and don't forget your phone number.
  4. me.

    me. LawnSite Member
    Messages: 17

    soo besides the price, like what general information do you want to have on there?

    like equipement? what type/size equipement you have?
    years of experience?
    refferences availible?

    ect...what else? if that stuff
  5. kleankutslawn

    kleankutslawn LawnSite Bronze Member
    Messages: 1,185

    to me thats to much info.You save all of that for your brochure.On my flyers i try to stay straight to the point.Try not to make it to long b/c alot of people won't read it.
  6. Ed Ryder

    Ed Ryder LawnSite Senior Member
    Messages: 541

    A Vermonter! I have relatives in Barre...

    Prospects don't care what kind of equipment you have. I would only highlight equipment if you had something unusual, like a rider with one of those fancy bagging contraptions. (Few promote that type of service here, and I sure wouldn't offer it - too much hassle.) They expect you will be equipped to get the job done right.

    Everybody advertises like this:

    Lawn Mowing

    -Qualty work
    - insured
    - reesonible prises!

    and maybe they will add:

    Spring/fall cleen-up
    driveway seal coteing
    dog doo removal

    Call Joe 555-555-5555




    That's not the way to do it.

    I would take a different approach and tell the story behind the service provider - something about you, the area you are serving, why you are a good choice, and that you have the capacity to add customers for the time being, so they should call now to schedule an in-person meet-up with you and get a price on their lawn.

    Don't make price the central theme of your marketing piece. Make the benefits of you the main topic. Price should be dealt with when you meet them and carefully look over the property. (In my opinion.)
  7. kleankutslawn

    kleankutslawn LawnSite Bronze Member
    Messages: 1,185

    different approach Ed Ryder.do you get good responses that way?
  8. JNyz

    JNyz LawnSite Bronze Member
    Messages: 1,087

    Make sure everything is spelled correctly. aeration, fertilizing, seal coating, power washing, etc.
  9. ExclusiveLawnCare

    ExclusiveLawnCare LawnSite Senior Member
    Messages: 304

    I have my door hangers I'll try and scan it on here for you to get an idea.
  10. Ed Ryder

    Ed Ryder LawnSite Senior Member
    Messages: 541

    I think if you can demonstrate in your marketing piece that you are different, better, and the logical choice - the response will be very good.

    The last time I used a flyer was 2001. I used this approach. I had quit this business and considered myself to be retired. The stock market destroyed me. Margin wiped me out. I started over completely in grass cutting. I wrote a flyer, selected neighborhoods I liked, and passed out less than 500 flyers. That took me from zero to $1200 a week in business within 3 weeks, and I continued to add customers from there. That was 7 years ago.

    Along the way customers left me for various reasons, like moving, or they wanted their son to cut it, or they didn't like my price hikes, or maybe I fired them. Without even trying, new customers came to me. They saw my work. They saw I was better than their lawn guy, and they wanted to upgrade.

    I'm a solo operator and I am routinely turning away business, because there is only so much business I can handle. And my total advertising cost was $15.90 for 500 flyers at 3 cents each, plus 6% sales tax in 2001. Those well-worded flyers set me up. Just $15.90 is what I spent in marketing to re-start my business in completely different neighborhoods. I even ended up getting 25 properties in a 150 home development. I was the dominant service provider.

    I have a lot of great marketing ideas and tried to offer them for $ to the guys here, along with a one day business development seminar for "beginning and novice career solo grass cutters." I was a sponsor here on this site a year ago. There proved to be very little interest. It really surprised me. So I cancelled the seminar and took a vacation to Ukraine. I spent a month over there. I went back again this winter for 3 more months. It was interesting.

    But anyway, there's a lot of competition. If you can show people that you are the intelligent choice for their lawn service needs, then you are bound to get a good response. Merely copying what everybody else does will likely get a poor result.

    Man, I have seen a ton of bad flyers. They are on my mailbox, on my customers' mailboxes. I've got a collection of them. Some of them are so bad that it is kind of funny. Like , one of them is handwritten. It lists like 50 different services the guy provides - misspelled words covering the entire sheet - he came across as being really uneducated.

    That reminds me of a new solo competitor in one of my neighborhoods. He actually proudly showed some porno in the back window of his truck. So he'd be parked in front of his customer's home displaying to everyone that he was big into porno. What a great way to creep people out!

    You can get new customers just by giving people the feeling that you are safe, likeable, competent. Once you get into a neighborhood, it becomes easier and easier to spread and become dominant there.

    Hey, good luck Vermonter!

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