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What is the best way to advertise?

Discussion in 'Lawn Care Business Management' started by Zay's Lawncare, Jan 13, 2019.

  1. Zay's Lawncare

    Zay's Lawncare LawnSite Member
    Messages: 52

    What is the best way to market a new lawncare buisness now with social media and other internet services?
  2. walkinonwater27

    walkinonwater27 LawnSite Senior Member
    from ct
    Messages: 534

    I have used Craigslist and found a few new clients, there are many websites out there now so I can’t keep up. If I were you I would be personable and hand out business cards or door hangers with a small promotion to get them going. Like something small for free , bringing in other types of work at the same property. Free mulch delivery with job? Free delivery with plantings? If you just want to mow throw in a half price mow or two I dunno. Human contact is the best sales method and Free! Knock on neighbors doors of current clients . Leave a handout if there not home and they’ll watch your work, park in the road at your clients houses so people see the truck. Ask current clients for friends and family and offer a goodie for the referral. Word of mouth has huge closing rates on a sale. Best of luck with your new business. Make sure to do the best you can , treat the yards as your own and don’t undersell yourself !
  3. tobylou8

    tobylou8 LawnSite Bronze Member
    Messages: 1,889

    What he said! Personal contact works best for both parties. Makes it easy for you to see if they're just "tire kickers".
  4. MikeJG

    MikeJG LawnSite Member
    Messages: 20

    Hi. I understand you are asking for use of internet and such to advertise. It has been my experience that the best advertisement is doing excellent work, as well as word of mouth. And just being present in areas where you are working helps, because honestly, people do not want to work hard finding someone to do the work.

    JSELSOR LawnSite Member
    Messages: 15

    Do great work and treat people right and the rest takes care of itself! FB and networking is a powerful tool as well! Join your local elks and lions club as well
  6. Mattmowsgrass

    Mattmowsgrass LawnSite Senior Member
    Messages: 327

    First, build a website, and add it to your Google listing. and it a few good reviews.
  7. RigglePLC

    RigglePLC LawnSite Fanatic
    Messages: 16,983

    Do good work--especially in your first year. Treat every customer super nice. Every lawn like it was your mom's.
    Then start giving away free applications for every referral.
  8. Buzzworks

    Buzzworks LawnSite Member
    from Texas
    Messages: 11

    Start a reputation management campaign with a Google My Business page.(It's how Google gives you start ratings) These are vital for the lawn service industry as it is the first thing people look at when online searching for a new company. If you don't have a website, it's best to have a landing page set-up for Google to connect to.

    Join community groups or HOA groups if they aren't restricted on Facebook. A lot of people ask for service recommendations on these.

    These are items you can do to promote yourself with minimum costs, but does take little bit of time to online network.

    And, with all this said hand-shake in person is sometimes better than an ad placement on the web. If you want to get into commercial mowing, attend some Chamber of commerce events, all businesses need lawn & landscape maintenance and a lot of small businesses attend these.

    Curious, speaking of commercial mowing, has anyone tried on linkedin? That is where all the businesses hang out.

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