In your opinion, what is the difference between a highball bid and a lowball bid? Most cold call customers will ask 2 or 3 LCO's for an estimate and will usually take the lowest one. Now I am not going to get deep into this (you can) but if that LCO that wins the bid is the lowest, is he a lowballer? On the other hand what is the difference in the guy that is charging much more than the others for the same work? Wouldn't he be considered unethical because he is a highballer? This pricing thing can be complicated but the one constant is that MOST cold call customers I have dealt with are price driven and could care less about my reputation, equipment, insurance, uniform etc. That is not to say that these things hurt you but the doorway to you showing them what you have is the PRICE to mow. Referral customers are not much different but you may get a job even if you are a little more expensive because they know you. That differential in price is as different as the personality of the customer. So what is the answer to it all? It is a little different for everyone. In my 11 years I admit to being both a lowballer and a highballer. I didn't know it at the times I bid but I have given way low and way high bids. I did land both typse of jobs and over time either lost them or dropped them. The business end of this stuff is constantly changing but a constant is that customers are driven by price. What is yours?