Bill... thanks for taking the time to post your perspective. I certainly appreciate it. I used to think the priority was to grow and invest in my business - and I still do. But the difference was that I wasn't allowing myself to make a profit in the process. I literally plowed everything back into the business and then some. Now I've got Officer Loan Payables on the books from money I've added back into the business. I didn't focus on the ROI from my investment. Sure the business has done better - but did I have to invest all that I did? And was the opportunity cost of my making the investment back into the company? I used to make investments in the business and justify expenses related to growth for the sake of growth. My priority was to build - if two trucks is better than one, than five is better than two and ten would be better than... you get the idea. I'm finding that it's not all about having lots of guys/crews/trucks/equipment. It's about making the most you can with your resources and using them wisely. It's about engineering the job to make more money on it than you originally had planned. I wasn't focusing on my bottom line. I some how fell in love with the romantic notion that growing the business was the noble thing to do at the expense of the profit. I'm seeing that it's a delicate balancing act of growing wisely through sound decision making on where and when to invest your resources. Right now I'm running at 50% of past staff levels and we're still doing 80% to 90% of the volume we used to produce. We're stretched thin and sure I need to hire two more guys for fall. But the point is that running lean and being careful is a fantastic way to grow. I think of it as growing internally. Focusing on systems and making our business tighter before we expand externally with more employees/trucks is critical... otherwise I'm working harder and making less money. To answer your question Bill - my priority is to squeeze everything I can out of what I have and to invest wisely so that I grow at a pace which is comfortable and attainable. My goal is to become more patient and realize that running a business is a marathon, not a sprint.