what is your thoughts about a Facebook business page?

Discussion in 'Starting a Lawn Care Business' started by matt arends, May 6, 2013.

  1. matt arends

    matt arends LawnSite Member
    Messages: 16

  2. spurcill

    spurcill LawnSite Member
    Messages: 2

    I am setting mine up in the next week or two. Yours look good. I have heard positive things from other guys in my area as long as you update it weekly.
  3. pineymountain

    pineymountain LawnSite Member
    Messages: 53

    looks pretty good
  4. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,915

    They can be effective if implemented and used correctly, however they are only a small part of what should be your overall marketing mix. Service business are simply not the most shareable thing in the world. If you do landscaping, that's a much better angle as you would hopefully have some great photography or tips to post and possibly be shared.

    In the General forum here, there's a huge thread re: "Let's get the Facebook Likes rolling". I posted similar info a couple of times explaining why following that thread and Liking everyone's Page is a bad idea. If you want to understand why it's actually counterproductive to have other LCOs like your page: http://www.lawnsite.com/showpost.php?p=4731182&postcount=274
  5. cuttingedge55

    cuttingedge55 LawnSite Member
    Messages: 22

    You won't pick up a whole lot compared to other forms of advertising... But think about who really use Facebook.. Gossiping woman and while they are busy facebooking we will be servicing their lawns making that $$$ give it a shot its made me a few thousand dollars so im happy 👍
    Posted via Mobile Device
  6. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,915

    It would be difficult to make a more incorrect, sweeping generalization than this. The only social media that is heavily lopsided towards women is Pinterest (5:1).

    If men are internet users, 62% of them are using Facebook. Female internet users, 72%. Personally, I'd be less interested in the gender as I would age and income numbers.
  7. Penncare

    Penncare LawnSite Member
    Messages: 179

    Marketing 101, get your message to customers you want. Marketing 201, it does not matter it you get tons of customers you don't want, because "you don't want them!!!" and a ton of bad customers will degrade the level of service you can provide to the ones you want.
  8. gardengnome

    gardengnome LawnSite Member
    Messages: 102

    Use it as an informational tool for your current customers or direct potential customers to it if you have anything worthwhile on there. I don't see much benefit for a "mow 'n blow"

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