Man, I like you AZ! I am familiar with the "reverse" marketing techniques and I am fond of them. I was taught by the "old schools" at DC and it works for me. Different approaches aren't as much good, in different markets, but rather by different sales guys. I have a long way to go to be able to adapt to the techniques that AZ is talking about because of my training, but they are just as effective for someone else. Choosing sales tactics is like choosing a personality. You have to "feel" it or you won't be able to effectively deliver your message to the buyer. If a buyer is "comfortable" with you and has no "ill thoughts" about your company. He/She is 90% sold. All that's left is to decide on a price. The buyer has probably already done that and so have you. Your price will be higher than his, but he will look at that price as to whether or not it is an "acceptable variable" from his by "weighing the pros and cons". This is the "art of the deal" that all sales and consumers alike love to practice. Especially women! Don't ever under estimate a woman's "purchasing power". If you treat them like a used car dealer they will shun you for it.