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Discussion in 'Business Operations' started by JeffG, Oct 30, 2002.
What do you think best - local newspaper or yellow pages?
What about mailers/flyers?
For what service?
We have yellow page ad for all services.
And we get probably 5-6 phone calls from a phone book of a very small town...say no more than 15k people
Havent tried the newspaper.
Just depends on what you are offering i suppose.
Most of the calls we get out of phone book are for design/installation of landscapes.
5-6 a month....sorry...
Sorry, it's for lawn care - mowing, trimming etc.
My listing comes out in the yellow pages this November, so I can't comment on the results. I am paying $50 a month for 10 months for a 1" ad in one category, and a 2" ad in another. I have pretty good results in the service directory for add-on services. Service directory is not good for mowing, unless you're in a small town, because you will get many calls for areas off your main route.
I have had great luck with the newspaper. In the classified part of my local paper they have a section for service listings. Anything from painting to lawncare or roofing. I run an ad in the spring and then one in the fall when the leaves start falling. I got about 35 new regular customers this year as a result of the ad. I do not have a yellow page ad but from what I have heard if you don't have name recognition people will look at the largest ad and those can be costly.
This might be the most asked question on LS.
Use that search function and take your shoes off... you're gonna be here a while!