This is the time when many of us (myself included) start looking to buy the new toys. It can be anything but my main question deals with ZTR's. You don't have to talk brand specific but what is it that finally sells you on one mower over another? Seriously. Is it brand name, is it a certain feature, is it because you like the color? With many mowers being so close in design there has to be a certain key feature that finally makes you decide. What is it? I am not gonna put mine down because I want to see if you are on the same track as I am or not.